Selasa, 30 November 2010

Project Management & Teamwork

Project Management & Teamwork Summary:
Mc.G.H.ll | 2000 | ISBN: 0070122962 | 128 pages | PDF | 3,2 MB

These inexpensive BEST modules are easily combined with each other to construct the ideal Intro to Engineering course. The goal of this series is to provide the educational community with material that is timely, affordable, of high quality, and flexible in how it is used.

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Project Management for Engineers and Construction, 2 Edition

Project Management for Engineers and Construction, 2 Edition Summary:
Mc,gr.H | 2000 | ISBN: 0071163557 | 384 pages | PDF | 5,5 MB

The purpose of this book is to present the principles and techniques of project management, beginning with the conceptual phase by the owner, through coordination of design and construction, to project completion. Throughout this book, the importance of management skills is emphasized to enable the user to develop his or her own style of project management. The focus is to apply project management at the beginning of a project, when it is first approved. Too often the formal organization to manage a project is not developed until the beginning of the construction phase. This book presents the information that must be assembled and managed during the development and engineering design phase to bring a project to successful completion by the owner.

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Money and Capital Markets

Money and Capital Markets Summary:
McGraw-Hill | December 7, 2007 | ISBN-10: 0073405167 | 800 pages | PDF | 21.03 MB

"Money and Capital Markets, 10th Edition" by Peter Rose and Milton Marquis provides a thorough and comprehensive view of the whole financial system. All the major types of financial institutions and financial instruments present today are discussed, along with how and why the system of money and capital markets is changing. "Money and Capital Markets" also provides a descriptive explanation of how interest rates and security values are determined. It discusses the current and future trends of the globalization of financial markets, the ongoing consolidation of the financial institutions' sector, and recent efforts to protect consumer privacy in the financial services field.

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Fundamentals of Fluid Mechanic, 5th


Author(s): Bruce R. Munson, Donald F. Young , Theodore H. Okiishi
Publisher: Wiley
Date : 2006
Pages : 766
Format : pdf + xls
OCR :
Quality : True PDF
Language : English
ISBN-10 : 0470067225
ISBN-13 :


http://depositfiles.com/en/files/tnznr8pot


http://www.filesonic.com/file/27489315/Ebook.rar

Advanced Accounting By Joe Ben Hoyle, Thomas Schaefer, Timothy Doupnik

Advanced Accounting By Joe Ben Hoyle, Thomas Schaefer, Timothy Doupnik Summary:
Publisher: McGraw-Hill/Irwin; 9 edition (March 28, 2008) | ISBN-10: 007337945X | ISBN-13: 978-0073379456 | 928 Pages | PDF | 64.3 MB

The approach used by Hoyle, Schaefer, and Doupnik in the new edition allows students to think critically about accounting, just as they will do while preparing for the CPA exam. With this text, students gain a well-balanced appreciation of the Accounting profession. The 9th edition introduces the students to the field’s many aspects, while focusing on past and present resolutions. The text continues to show the development of financial reporting as a product of intense and considered debate that continues today and into the future.
About the Author
Joe B. Hoyle is Associate Professor of Accounting at the Robins School of Business at the University of Richmond, where he teaches Intermediate Accounting I and II and Advanced Accounting. He is currently the David Meade White Distinguished Teaching Fellow. He has been named a Distinguished Educator five times and Professor of the Year on two occasions. He is also author of Fast Track CPA Examination Review and coauthor of The Lakeside Company Case Studies in Auditing.
Thomas F. Schaefer is the KPMG Professor of Accounting at the University of Notre Dame. He has written a number of articles in scholarly journals such as The Accounting Review, Journal of Accounting Research, Journal of Accounting & Economics, Accounting Horizons, and others. His primary teaching and research interests are in financial accounting and reporting. Tom is active with the International Association for the Advancement of Collegiate Schools of Business (AACSB) and is a past President of the American Accounting Association’s Accounting Program Leadership Group (APLG).
Timothy S. Doupnik is the Cramer Fellow in International Accounting at the University of South Carolina. He received his Ph.D. in Accounting from the University of Illinois. Tim is a past president of the International Accounting Section of the American Accounting Association. He currently serves as an associate editor for the Journal of International Accounting Research and on the editorial board of several other international journals.

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Terry Pratchett - Night Watch

Terry Pratchett - Night Watch Summary:

Terry Pratchett - Night Watch
BBC Radio 4 | ISBN: 0552150746 | 2008 | 168 kbps | Mp3 | 164 MB

The new Discworld novel Night Watch has the power and energy that characterizes Terry Pratchett at his occasional best, as well as the wild surreal humour he always gives us. Sam Vimes, running hero of the Guards sequence, finds himself cast back in time to the Ankh-Morpork of his youth--a much nastier city, with an actively deranged Patrician and a sadistic secret police--and finding himself filling in for Keel, the tough honest copper who teaches the young Vimes everything he knows. And, more worryingly, who dies heroically in the insurrection Vimes knows to be imminent. With a psychopath from his own time rising in the vile ranks of the Cable Street Unmentionables complicating things, Vimes has to ensure that history takes its course so that he will have the right future to go back to, and to keep his younger self alive--this is Pratchett's plotting at its most thoroughly constructed and wonderfully devious. Ankh-Morpork has for a long time been one of the most thoroughly imagined cities in fantasy--here Pratchett gives us a fascinating gloomy glimpse of its past and of the younger selves of some of his best-loved characters, and of the brief-lived People's Republic of Treacle-Mine Road.

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Indiana Jones Adventures Volume 2 TPB

Indiana Jones Adventures Volume 2 TPB Summary:
Mark Evanier & Ethan Beavers | Dark Horse Comics | CBR | ISBN 1595824022 | Sep 16 2009 | 92 Pages | 83.12 MB

“When sixteenth-century stone carvings of animals start to go missing from museums across the globe, authorities think it's a simple case of burglary. But Indiana Jones and Marcus Brody think otherwise. Legend has it that the statues serve as a key to finding a mysterious ruby, which is said to make its bearer invincible. It's up to Indy to find the statues and the ruby before it falls into the wrong hands! Kid friendly and brimming with the very best parts of Indiana Jones, this book is perfect for anyone looking for stunning visuals, thrill-a-minute storytelling, and one unmistakable archaeologist!”

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Principles of Pulmonary Protection in Heart Surgery

Principles of Pulmonary Protection in Heart Surgery Summary:
Spr_ng_r | ISBN: 184996307X | 2010-10-29 | PDF | 350 pages | 14.70 Mb

This book aims to cover all aspects of pulmonary protection in heart surgery including repercussions from cardiopulmonary bypass on the lung, a vast section on lung perfusion, including information on cardioplegic arrest, beating heart surgery, arterial and venous blood and ischemia-reperfusion injury. From the Back Cover:
Over the past fifty years, advanced techniques and strategies have been developed in the field of myocardial protection during heart surgery requiring cardiopulmonary bypass (CPB), but trials focusing on pulmonary protection have been less frequent. Principles of Pulmonary Protection during Heart Surgery is intended as an useful tool to provide strategies for lung protection during CPB. The many renowned contributors have presented their experience on lung perfusion in both experimental and clinical trials, and have detailed numerous new ideas, concepts and future perspectives to the book. It is thus perfect as a reference for a wide range of professionals, including cardiovascular surgeons, pulmonary surgeons and pulmonologists, transplantation physicians, cardiothoracic anesthesiologists, intensive care physicians, radiologists, basic sciences physicians, cardiologists and cardiothoracic fellows, perfusionists, nurses, and researchers.

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Biomedical Engineering & Design Handbook, Volumes I and II

Biomedical Engineering & Design Handbook, Volumes I and II Summary:
M-G-H | 2009 | ISBN: 0071498400 | 1600 pages | PDF | 17,1 MB

A State-of-the-Art Guide to Biomedical Engineering and Design Fundamentals and Applications The two-volume Biomedical Engineering and Design Handbook, Second Edition offers unsurpassed coverage of the entire biomedical engineering field, including fundamental concepts, design and development processes, and applications. This landmark work contains contributions on a wide range of topics from nearly 80 leading experts at universities, medical centers, and commercial and law firms. Volume 1 focuses on the basics of biomedical engineering, including biomedical systems analysis, biomechanics of the human body, biomaterials, and bioelectronics. Filled with more than 500 detailed illustrations, this superb volume provides the foundational knowledge required to understand the design and development of innovative devices, techniques, and treatments. Volume 2 provides timely information on breakthrough developments in medical device design, diagnostic equipment design, surgery, rehabilitation engineering, prosthetics design, and clinical engineering. Filled with more than 400 detailed illustrations, this definitive volume examines cutting-edge design and development methods for innovative devices, techniques, and treatments.

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Handbook of Neurosurgery (Sixth Edition)

Handbook of Neurosurgery (Sixth Edition) Summary:
Thieme Publishing Group | ISBN: 313110886X | 2005-12-01 | PDF | 1029 pages | 254 Mb

Greenberg's classic text returns in a new edition packed with the fundamental science concepts and clinical applications that will guide you through the full range of situations arising in professional practice. Thoroughly cross referenced and indexed, and with thousands of literature citations, this guide makes it easy to locate exactly what you need to know. In addition to updated coverage of the key clinical issues in neurosurgery, this new edition incorporates practice parameters derived from evidence-based medicine, including the management of cervical trauma and current guidelines for lumbar fusion derived from those recently established by the Joint Section of Disorders of the Spine and Peripheral Nerves of the AANS and the CNS. With its portable, pocket-sized format, "Handbook of Neurosurgery" is the definitive text to keep at hand for both reference and review.

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Integrability: The Seiberg-Witten and Witham Equations

Integrability: The Seiberg-Witten and Witham Equations Summary:
Publisher: C R C Press 2000 | 288 Pages | ISBN: 9056992813 | DJVU | 2 MB

This volume presents selected papers on Integrability: the Seiberg-Witten and Whitham Equations and reviews the general algebro-geometric and geometric structures underlying integrability and aims to clarify the appearance of integrable structures in Seiberg-Witten theory.

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Fundamental Principles of Optical Lithography: The Science of Microfabrication

Fundamental Principles of Optical Lithography: The Science of Microfabrication Summary:
Publisher: W i ley-Inters cience 2007 | 532 Pages | ISBN: 0470018933 | PDF | 7 MB

Microlithography is the main technical driving force behind one of the most important phenomenon in the history of technology - microelectronics and the incredible shrinking transistor. These dramatic increases in electronic functionality per unit cost each year for early five decades, have transformed society. The gating piece of technology in this marvel of manufacturing progress has always been the process of lithography - the photochemical printing of circuit patterns onto semiconductor wafers. 
This text attempts a difficult task - to capture the fundamental principles of the incredibly fast-changing field of semiconductor microlithography in such a sway that these principles may be effectively applied to past, present and future microfabrication technology generations. Its focus is on the underlying scientific principles of optical lithography, rather than its practice. It will serve equally well as a university textbook (each chapter has an extensive set of problems) and as an industry resource. 
Much of the material contained in this book is, of course, a tutorial review of the published literature on lithography and related sciences, but a significant portion is new work, never before having been published. there is no other single book that covers the wide breadth of scientific disciplines needed in the practice of optical microlithography. The major topics covered within this text are optics (imaging and thin film interference effects), photoresist chemistry (chemical reactions, diffusion, and development phenomenon), lithography as a manufacturing process (process control, critical dimension control, and overlay), and resolution enhancement technologies.

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Object-Oriented Programming with PHP5

Object-Oriented Programming with PHP5 Summary:
Publisher: Packt Publishing | ISBN: 1847192564 | edition 2007 | PDF | 268 pages | 4.7 mb

Learn to leverage PHP5's OOP features to write manageable applications with ease * General OOP concepts explained
* Implement Design Patterns in your applications and solve common OOP Problems
* Take full advantage of native built-in objects
* Test your code by writing unit tests with PHPUnit In Detail
Some basic objected-oriented features were added to PHP3; with PHP5 full support for object-oriented programming was added to PHP. Object-oriented programming was basically introduced to ease the development process as well as reduce the time of development by reducing the amount of code needed. OOP can greatly improve the performance of a properly planned and designed program. This book covers all the general concepts of OOP then shows you how to make use of OOP in PHP5, with the aid of an ample number of examples. What you will learn from this book? * Understand the OOP features of PHP clearly
* Write manageable code Approach This book explains how to take full advantage of PHP's OOP features in simple language. It contains plentiful examples to help you to understand OOP. Who this book is written for? From Beginners to Intermediate Users of PHP5

NetworkAnalysisandSynthesis





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Senin, 29 November 2010

Semiconductor Electronics

Author(s): A. K. Sharma
Publisher: New Age International (p) Limited
Date : 2001
Pages : 274
Format : PDF
OCR :
Quality :
Language : English
ISBN-10 : 8122408028
ISBN-13 :



Description:
The book describes various topics of semiconductor electronics. The subject in this book has been developed in a systematic way maintaining the continuity in the topics. Only semiconductor electronics has been discussed to the exclusion of obsolete tube technology. Stress has been laid on highlighting electronics rather than dwelling upon lengthy mathematics. Only the minimal required mathematics is included. Every chapter is complete in itself so that the student does not need to consult other books for some topic. The presentation of the material in the book is really original and will impress the students and teachers alike. The circuit diagrams are so impressive and illustrative that they stimulate interest in reading the book. Solved and unsolved problems in each chapter are included to make the topics more clear and understandable.

Contents:

Semiconductor: An Introduction
Semiconductor Junction Diode
Diode Circuits
Transistors, Integrated Circuits, and Their Febrictions
Transistor Biasing Techniques
Two-Port Netowrk Theory and Circuit Models
Small Signal Basic Amplifiers
Multistage Amplifiers
Feedback Amplifiers
Power (Large Signal Low Frequency) Amplifiers
Tuned and Wideand (RF) Amplifiers: Oscillators
Multivibrators
Basic Logic Gates
Modulation and Demodulation.

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Jumat, 26 November 2010

How to Make Money with YouTube

How to Make Money with YouTube Summary:
McGraw-Hill | ISBN: 0071621369 | April 23, 2009 | PDF | 240 pages | 3.87 MB

Ever since its creation in 2005 the video-sharing phenomenon has been newsworthy not only for videos: users were making media appearances about how they parlayed their hobbies into six-figure incomes, but they’ve been tight-lipped when it comes to their secrets. Luckily, e-commerce experts Brad and Debra Schepp have written this complete guide to using YouTube for fun and profit. By the time you're done with this book, you'll know everything there is to know about: * Planning, creating, and sharing your own videos that "don't suck"
* What makes a video go viral
* Harnessing YouTube's power for branding, advertising, and fundraising Inside you’ll find real-life YouTube success stories-—from video makers who used the site to launch successful consulting businesses to a company’s humorous “Will It Blend?” videos that brought thousands of new customers to its Web site.
About the Author
Brad Schepp and Debra Schepp are the authors of 16 books, including eBay PowerSeller Secrets. Their work has been featured in Newsweek, Life, and the Chicago Tribune.

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Crafting & Executing Strategy

Crafting & Executing Strategy Summary:
McGraw-Hill/Irwin | March 9, 2009 | ISBN-10: 0073530425 | 1184 pages | PDF | 7.7 MB

Thompson, Strickland and Gambles’, CRAFTING AND EXECUTING STRATEGY, 17e presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management.

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Microeconomics: An Intuitive Approach with Calculus

Microeconomics: An Intuitive Approach with Calculus Summary:
S.h-W.n .ge Pub | 2010 | ISBN: 0538453257 | 1224 pages | PDF | 64,1 MB

Is it more efficient to rent a car or take taxis while on vacation? How do coupons change demand? MICROECONOMICS: AN INTUITIVE APPROACH WITH CALCULUS explains the economic theory underlying day-to-day choices. The A sections of each chapter introduce concepts using intuition, a conversational writing style, everyday examples, and graphs. The B sections cover the same concepts with accessible mathematical analyses. Each copy includes access to online LiveGraphs -- a suite of interactive, animated graphs that allows you to view dimensional graphs and functions illustrated in the book, as well as some additional graphs that are not in the printed text. LiveGraphs and the Study Guide are accessible through the access code that is included with the purchase of a new text.

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Cost Management: Accounting and Control, 5th edition

Cost Management: Accounting and Control, 5th edition Summary:
S.o.uth-West.e.rn Colle.ge | 2005 | ISBN: 0324233108 | 1040 pages | PDF | 13,8 MB

COST MANAGEMENT emphasizes that changing conditions often require a change in systems. Emphasizing this point stresses the dynamic and exciting nature of the field. By taking a systems approach -- one that first covers functional-based cost and control and then activity-based cost systems -- students understand how to understand and manage any cost management system.

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Intermediate Accounting, 11 Edition

Intermediate Accounting, 11 Edition Summary:
S*h-W.rn C.ge Pub | 2009 | ISBN: 032465913X | 1440 pages | PDF | 64 MB

INTERMEDIATE ACCOUNTING, Eleventh Edition, provides the perfect combination of professional language and vibrant pedagogy to facilitate the transition from financial principles to the larger environment of financial reporting. To prepare students for professional accounting careers, the text's comprehensive coverage of GAAP and discussion of IFRS is clearly and consistently presented throughout the text. This coverage complements the authors' insight, which is in both the in-text commentary and the fully coordinated, author-written end-of-chapter material.

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Change Management - Prozesse strategiekonform gestalten

Change Management - Prozesse strategiekonform gestalten Summary:
Springer; 1 edition | November 14, 2005 | ISBN-10: 3540236570 | 123 pages | PDF | 3.1 Mb

Im Wettbewerb müssen Unternehmen ihre Organisation und Prozesse kontinuierlich verändern. Die Führung produzierender Unternehmen kann die Dynamik der Unternehmensorganisation gezielt beeinflussen, um eine nachhaltig erfolgreiche Entwicklung des Unternehmens gewährleisten zu können. So wie die Randbedingungen für ein Unternehmen sich stetig ändern, müssen auch die Unternehmen ihre Organisation und Prozesse verändern, um wettbewerbsfähig zu bleiben. Hier wird erklärt, wie die Aufgabe des ganzheitlichen Veränderungsmanagement reibungslos funktioniert, orientiert auf die Einzelprozesse, das Verhalten der Organisation und seiner Mitglieder. Die frei werdenden Kräfte können zu einer umfassenden Veränderung kanalisiert werden. Zahlreiche Fallbeispiele erläutern die praktische Umsetzung. Die Beispiele aus der Praxis der Unternehmen erläutern Schritt für Schritt den Weg von einer strategischen Positionierung bis zu einer konsequenten Prozessgestaltung, vom Strategieaudit bis zur Identifikation von Kernprozessen.

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Accounting Information Systems, 6 Edition

Accounting Information Systems, 6 Edition Summary:
S*th-W*rn C.ge Pub | 2008 | ISBN: 0324560893 | 912 pages | PDF | 6,8 MB

The sixth edition of ACCOUNTING INFORMATION SYSTEMS provides thorough and up-to-date coverage of accounting information systems and related technologies. It features an early presentation of transaction cycles, as well as an emphasis on ethics, fraud, and the modern manufacturing environment. The book focuses on the needs and responsibilities of accountants as end users of systems; systems designers; and auditors. This edition provides complete integrated coverage of Sarbanes-Oxley as it affects internal controls and other relevant topics affected by this legislation, as well as reorganized discussion of transaction cycles that make the balance between manual- and computer-based systems more apparent.

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Marketing, 9th edition

Marketing, 9th edition Summary:
So.u.th-We.st.ern Coll.ege | 2007 | ISBN: 0324362080 | 704 pages | PDF | 56,9 MB

With a fresh, streamlined design, MARKETING, 9e "Takes You There"--helping students achieve complete marketing success--by delivering the best the market has to offer: cutting-edge coverage, powerful learning tools, captivating examples, and innovative applications that ensure students not only understand marketing concepts, but also know how to effectively apply them to real-world practice. Packed with choices, the book offers unequaled flexibility and exceptional tools to meet a variety learning and styles. An online megaresource, CengageNOW creates personalized study plans that enable students to identify weak spots and effectively master materials. Shot specifically for this textbook, an all-new video package features fascinating success stories from vibrant companies. There are also myriad resources to liven the classroom experience. And with the Integrated Learning System, all content and supplements are organized by learning objective. With its solid reputation, engaging writing style, and success in a range of teaching environments, this thorough, midlevel marketing text has broad-based appeal among instructors and students alike--helping both reach their ultimate marketing destination.

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Strategic Management: Concepts and Cases

Strategic Management: Concepts and Cases Summary:
So-uth-Wes-ern Coll-ge Pub | 2006 | ISBN: 0324316941 | 840 pages | PDF | 17,6 MB

STRATEGIC MANAGEMENT: CONCEPTS AND CASES, 7th edition provides the most accurate, relevant, and complete presentation of strategic management today. Each edition is thoroughly updated to include cutting edge research and trends that are shaping business strategy. The authors guide students through the strategic management process using a unique model that blends the classic industrial organizational model with the resource-based view of the firm to explain how firms use the strategic management process to build a sustained competitive advantage. Throughout the text carefully selected examples and highlights help put the ideas presented into context. The text's stunning four color design, illustrative models and figures also helps to focus students attention on the key points. In addition to the concepts portion, the text includes 35 compelling case studies or you can easily build your own case selections from premier providers such as Harvard, Ivey, and Darden.

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Principles of Accounting, Eleventh Edition

Principles of Accounting, Eleventh Edition Summary:

By Belverd E. Needles, Marian Powers, Susan V. Crosson

Publisher: South-Western College/West
Number Of Pages: 1328
Publication Date: 2010-01-05
ISBN-10 / ASIN: 1439037744
ISBN-13 / EAN: 9781439037744

Product Description:

Needles/Powers/Crosson delivers interactive pedagogy by illustrating accounting principles and real-world examples to encourage critical thinking. This revision is based on an understanding of the nature, culture, and motivations of today's students and on extensive feedback from instructors. These substantial changes meet the needs of students, who not only face a business world increasingly complicated by ethical issues, globalization, and technology, but who also have more demands on their time. To help them meet these challenges, this textbook shows students how business transactions, which are the result of business decisions, are recorded in a way to show their effects on the financial statements. Built on historically strong pedagogy, this edition demonstrates strengthened transaction analysis and its link to the accounting cycle. *Proven Presentation: Students learn from a trusted approach built on proper accounting principles and technical detail to ensure mastery of core accounting concepts. *Relevant Coverage: Chapter-opening Decision Points have been enhanced to expose students to the changing financial reporting environment and IFRS. *Critical Thinking Tools: New Stop & Think features help students develop the judgment skills they need in the modern business world. Needles/Powers/Crosson demonstrates accounting in motion!

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Handbook of Industrial Organization, Volume 3

Handbook of Industrial Organization, Volume 3 Summary:
North Holland | October 19, 2007 | ISBN-10: 0444824359 | 942 pages | PDF | 4.1 Mb

This is Vol 3 of the Handbook of Industrial Organization series (HIO). Vols 1 & 2 published simultaneously in 1989 under the editorship of Richard Schmalensee and Robert Willig. Many of the chapters in these successful volumes were widely cited and appeared on graduate reading lists, and some continue to appear even recently. Since the first volumes published, the field of industrial organization has continued to evolve. As the editors acknowledge in the Preface, these volumes had some gaps and this new volume aims to fill some of those gaps. The aim is to serve as a source, reference and teaching supplement for industrial organization, or industrial economics, the microeconomics field that focuses on business behavior and its implications for both market structures and processes, and for related public policies.

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Introduction to Business Statistics, 7th edition

Introduction to Business Statistics, 7th edition Summary:
S.ou.th-We.ste.rn Co.llege | 2010 | ISBN: 0538452196 | 896 pages | PDF | 12,9 MB

Highly praised for its exceptional clarity, technical accuracy, and useful examples, Weiers' INTRODUCTION TO BUSINESS STATISTICS, Seventh Edition, introduces fundamental statistical concepts with an engaging, conversational presentation and a strong emphasis on the practical relevance of statistics to readers' lives and careers. Outstanding illustrations, friendly language, non-technical terminology, and current examples involving real-world business and personal settings will capture readers' interest and prepare them for success from day one. Continuing cases, contemporary business applications, and more than 300 new or revised exercises and problems reflect important trends and the latest developments in today's dynamic business environment?all with an accuracy readers know they can trust.

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Marketing, 10th edition

Marketing, 10th edition Summary:
S.out.h-We.st.ern Co.lle.ge | 2008 | ISBN: 0324591098 | 736 pages | PDF | 21,9 MB

With coverage of current marketing practices and exciting new features Lamb, Hair, McDaniel's MARKETING 10e will have your students saying, "Now that's marketing." You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. MARKETING 10e with its engaging presentation of concepts will bring forward how much the principles of marketing play a role in your day to day lives, even when you don't recognize it.

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Economics: A Contemporary Introduction, 7 Edition

Economics: A Contemporary Introduction, 7 Edition Summary:
S.th-W-n C.ge Pub | 2005 | ISBN: 0324288603 | 816 pages | PDF | 13,3 MB

This very successful textbook is distinguished by a superior writing style that draws upon common reader experiences to introduce economic concepts, making economic theory more accessible and interesting. "Case Studies" and numerous examples take advantage of readers' intuitive knowledge of economics, building upon real-life situations. A streamlined design places pedagogy and illustrations directly within the flow of the text, making them less distracting and more useful for readers. A fully integrated program of technology enhancements sets this text apart by pairing the book with numerous online multimedia learning tools that have been developed to help the text better serve a wide range of learning styles. The text uniquely integrates classroom use of The Wall Street Journal by including in-text pedagogy to help readers learn to analyze the latest economic events as reported in the Journal.

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